Press Release!!!

MATCH HOSPITALITY AG PARTNERS WITH PAMODZI SPORTS MARKETING FOR THE 2014 FIFA WORLD CUP™

Zurich/Lagos, 13th January 2012- MATCH Hospitality AG, the worldwide exclusive rights holder of the FIFA Hospitality programme, has appointed Pamodzi Sports Marketing Nigeria Limited as its exclusive sales agent in Nigeria for the sale of the official hospitality programme of the 2014 FIFA World Cup Brazil™ and FIFA Confederations Cup 2013.

Pamodzi Sports Marketing, a leading company in the international hospitality business,will have the exclusive right to sell ticket inclusive hospitality packages for these competitions in Nigeria. The company will offer their customers an exciting range of hospitality package options and add-on services to ensure that they experience an unforgettable 2014 FIFA World Cup Brazil™.

Jaime Byrom, Executive Chairman of MATCH Hospitality, commented: “MATCH Hospitality is delighted to partner with Pamodzi Sports Marketing in Nigeria. Pamodzi Sports Marketing’s approach, strong client base and relationship with the Nigerian Football Federation will add immense value to MATCH Hospitality.”

Mike Itemuagbor, the Chairman/CEO of Pamodzi Sports Marketing, said: “This appointment presents a huge opportunity for Nigerians to take advantage of, and be part of, the excitement that abounds for the 2014 World Cup™ hospitality programme presented by Match Hospitality.”

MATCH Hospitality`s global network includes more than 30 sales agents covering over 80 countries. Hospitality packages sales were launched in Brazil and globally on

November 3 2011.

Detailed information can be found on the dedicated page on FIFA.com at http://www.FIFA.com/hospitality.

 

About MATCH Hospitality and the FIFA Hospitality Programme

FIFA appointed MATCH Hospitality as the worldwide exclusive rights holder of the FIFA Hospitality Programme including the FIFA Confederations Cup South Africa 2009 and the 2010 FIFA World Cup in South Africa™, the FIFA Women´s World Cup Germany 2011™, the FIFA Confederations Cup 2013, the 2014 FIFA World Cup Brazil™ and the FIFA Women’s World Cup 2015™. On 1 November FIFA and MATCH Hospitality announced an extension to the appointment for the 2018 and the 2022 FIFA World Cups™, as well as for the FIFA Confederations Cups in 2017 and 2021 and the FIFA Women’s World Cups™ in 2019 and 2023.

The appointment encompasses both the sale of hospitality packages on an exclusive worldwide basis and the operations of the FIFA hospitality programme.

MATCH Hospitality is the only company worldwide that is officially authorised by FIFA to offer and guarantee exclusive hospitality packages for every match of the FIFA World Cup™ directly or through its appointed sales agents.

The FIFA Hospitality Programme offers guests premium tickets bundled together with a wide range of services such as facilities at the stadiums (private suites, lounges and marquee tents),gourmet catering, preferential parking, entertainment and gifts. Authorized agents will also offer additional services including flights, transportation, tourism activities and accommodation in Brazil.

MATCH Hospitality AG is based in Zurich with offices in Johannesburg and Rio de Janeiro and the company’s shareholders are Byrom Holdings plc, Dentsu Inc., Infront Sports & Media AG, The Bidvest Group Limited and Winterhill Investments Limited.

About PAMODZI Sports Marketing 
Founded in 1990, PAMODZI has become a leader in sports rights marketing and multimedia management in Africa. With its diverse activities and initiatives, PAMODZI officiates mainly in the world of sports and particularly in major sporting events.


For further information, contact:

- MATCH Hospitality AG, Andreas Herren, Media Officer, Mobile +41 79 799 00 46 or 
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- Pamodzi Sports Marketing, Mike Itemuagbor, CEO,
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